Vitalist Inc.
Vitalist Inc.
Your view on VITA.V
Overview
What the company does, where it operates, and who runs it.
About Vitalist Inc.
- Industry
- Information Technology Services
- Sector
- Technology
- CEO
- Kalvie Legat
- Headquarters
- 2100 Livingston Place, Calgary, AB, CA
- Industry
- Information Technology Services
- Sector
- Technology
- CEO
- Kalvie Legat
- Headquarters
- 2100 Livingston Place, Calgary, AB, CA
Vitalist Inc. operates as a global, data-driven consumer electronics company, extending its reach across North, Central, and South America, Europe, and Asia. The firm focuses on creating and developing intelligent consumer devices for the wearables and connected health sectors.
Its product line features smartwatches marketed under the Motorola brand, alongside health and fitness monitoring solutions that leverage both biomarker and biometric data, sold under its proprietary Vitalist brand.
Vitalist distributes these products through a multi-channel approach, including business-to-business engagements, direct-to-consumer sales, and various e-commerce platforms. Formerly known as CE Brands Inc., the company adopted the Vitalist Inc. name in April 2025 and is headquartered in Calgary, Canada.
Stock Data
Price chart, volume, and trading data.
Fair Value
What FRC thinks it is worth vs. the current price.
FRC's fair value estimate for Vitalist Inc., and the rating behind it. VITA.V last traded at C$0.66; the estimate is read against that market price. FRC analysts run the firm's valuation model across the companies on this platform to estimate what each one is worth, rather than republishing a consensus average. Shows the current estimate, our rating, and when it was last revised. A free account covers 7 company valuations a month; a paid subscription is unlimited.
Financial Ratios
Profitability, returns, valuation, and leverage ratios.
Valuation, profitability, liquidity and leverage ratios for Vitalist Inc.. Starting points for Vitalist Inc.: EPS -C$0.03, beta 0.99 — an Information Technology Services name. P/E, P/B, EV/EBITDA, margins, return on equity, current ratio and debt coverage, each shown against the company's own history.
Dividend Analysis
Yield, payout ratio, and dividend coverage metrics.
Dividend history, yield and payout sustainability for Vitalist Inc.. Vitalist Inc. does not currently pay a regular dividend, so this section tracks capacity rather than history. Per-share payments, yield over time, payout ratio and growth streak, with coverage measured against free cash flow.
Earnings Analysis
EPS history, beat rate, and upcoming earnings reports.
Reported vs. expected earnings history for Vitalist Inc.. Trailing twelve-month EPS for Vitalist Inc. stands at -C$0.03. EPS surprises by quarter, revenue against estimates, and the upcoming reporting date.
Financial Statements
Income statement, balance sheet, and cash flow statements.
Income statement, balance sheet and cash flow history for Vitalist Inc.. Vitalist Inc. has reported as a listed company since 2019. Annual and quarterly filings with period-over-period comparison, so you can trace how revenue, margins and cash generation have moved.
Comparables
List of peer companies in the same industry.
Vitalist Inc. valued side by side against its closest peers. Vitalist Inc. is measured against Information Technology Services peers within the Technology sector. Peer-relative multiples and operating metrics, so the valuation is read in the context of its own sector rather than in isolation.
Institutional Ownership
PremiumWhich funds and firms own the stock.
Which institutions hold Vitalist Inc., and how their positions are changing. Top holders, position sizes, and quarter-over-quarter accumulation or distribution from regulatory filings. Included with FRC Premium.
Insider Trading
PremiumRecent buying and selling by company executives.
Buying and selling by Vitalist Inc. executives and directors. Shares of Vitalist Inc. have traded between C$0.38 and C$1.44 over the past 52 weeks — context for the timing of the transactions below. Insider transactions as disclosed to regulators, with role, size and date — the clearest read on how the people running the company are positioned. Included with FRC Premium.
Senate Trading
PremiumU.S. Senator disclosures filed under the STOCK Act.
U.S. Senate disclosures naming Vitalist Inc.. Senators' reported transactions in this security, alongside the fundamentals — a signal most research platforms leave out entirely. Included with FRC Premium.
House Trading
PremiumU.S. Representative disclosures filed under the STOCK Act.
U.S. House of Representatives disclosures naming Vitalist Inc.. Representatives' reported transactions in this security, shown next to the company's fundamentals. Included with FRC Premium.
News
Latest headlines and market coverage.
Latest headlines and company announcements for Vitalist Inc.. Coverage tracks Vitalist Inc. within Information Technology Services (Technology). Press releases and market coverage, newest first.
Comments
Comments and replies from FRC members about this company.