TRUBAR Inc.
TRUBAR Inc.
Your view on TRBR.V
Overview
What the company does, where it operates, and who runs it.
About TRUBAR Inc.
- Industry
- Packaged Foods
- Sector
- Consumer Defensive
- CEO
- Erica Groussman
- Headquarters
- 95 Wellington Street West, Toronto, ON, CA
- Industry
- Packaged Foods
- Sector
- Consumer Defensive
- CEO
- Erica Groussman
- Headquarters
- 95 Wellington Street West, Toronto, ON, CA
TRUBAR Inc. operates as a consumer goods enterprise, boasting a diverse portfolio within the plant-based and wellness sectors. This Toronto, Canada-headquartered firm provides protein and nutritional snack bars, sold under the Tru and TRUBAR labels, available through online channels in both the U.S. and Canada, and via various retailers. Furthermore, the company markets skincare items under its No BS brand. Previously named Simply Better Brands Corp., the organization rebranded as TRUBAR Inc. in May 2025.
Media
Infographics, videos, and posts covering the company.
Stock Data
Price chart, volume, and trading data.
Fair Value
What FRC thinks the stock is worth vs. the current price.
FRC's fair value estimate for TRUBAR Inc., and the rating behind it. FRC analysts run the firm's valuation model across the companies on this platform to estimate what each one is worth, rather than republishing a consensus average. Shows the current estimate, our rating, and when it was last revised. A free account covers 7 company valuations a month; a paid subscription is unlimited.
Financial Ratios
Profitability, returns, valuation, and leverage ratios.
Valuation, profitability, liquidity and leverage ratios for TRUBAR Inc.. P/E, P/B, EV/EBITDA, margins, return on equity, current ratio and debt coverage, each shown against the company's own history.
Dividend Analysis
Yield, payout ratio, and dividend coverage metrics.
Dividend history, yield and payout sustainability for TRUBAR Inc.. Per-share payments, yield over time, payout ratio and growth streak, with coverage measured against free cash flow.
Earnings Analysis
EPS history, beat rate, and upcoming earnings reports.
Reported vs. expected earnings history for TRUBAR Inc.. EPS surprises by quarter, revenue against estimates, and the upcoming reporting date.
Financial Statements
Income statement, balance sheet, and cash flow statements.
Income statement, balance sheet and cash flow history for TRUBAR Inc.. Annual and quarterly filings with period-over-period comparison, so you can trace how revenue, margins and cash generation have moved.
Comparables
List of peer companies in the same industry.
TRUBAR Inc. valued side by side against its closest peers. Peer-relative multiples and operating metrics, so the valuation is read in the context of its own sector rather than in isolation.
Institutional Ownership
Which funds and firms own the stock.
Which institutions hold TRUBAR Inc., and how their positions are changing. Top holders, position sizes, and quarter-over-quarter accumulation or distribution from regulatory filings.
Insider Trading
Recent buying and selling by company executives.
Buying and selling by TRUBAR Inc. executives and directors. Insider transactions as disclosed to regulators, with role, size and date — the clearest read on how the people running the company are positioned.
Senate Trading
U.S. Senator disclosures filed under the STOCK Act.
U.S. Senate disclosures naming TRUBAR Inc.. Senators' reported transactions in this security, alongside the fundamentals — a signal most research platforms leave out entirely.
House Trading
U.S. Representative disclosures filed under the STOCK Act.
U.S. House of Representatives disclosures naming TRUBAR Inc.. Representatives' reported transactions in this security, shown next to the company's fundamentals.
News
Latest headlines and market coverage.
Latest headlines and company announcements for TRUBAR Inc.. Press releases and market coverage, newest first.