Purple Innovation, Inc.
Purple Innovation, Inc.
Your view on PRPL
Overview
What the company does, where it operates, and who runs it.
About Purple Innovation, Inc.
- Industry
- Furnishings, Fixtures & Appliances
- Sector
- Consumer Cyclical
- CEO
- Robert T. DeMartini
- Headquarters
- 4100 North Chapel Ridge Road, Lehi, UT, US
- Industry
- Furnishings, Fixtures & Appliances
- Sector
- Consumer Cyclical
- CEO
- Robert T. DeMartini
- Headquarters
- 4100 North Chapel Ridge Road, Lehi, UT, US
Purple Innovation, Inc. designs and manufactures mattresses, pillows, and cushions. The company also offers bases, foundations, sheets, mattress protectors, bed frames, seat cushions, weighted blankets, and duvets, as well as pet beds.
It markets and sells its products through its e-commerce online channels retail brick-and-mortar wholesale partners, and third-party online retailers, as well as through Purple retail showrooms. The company was founded in 2010 and is headquartered in Lehi, Utah.
Media
Infographics, videos, and posts covering the company.
Stock Data
Price chart, volume, and trading data.
Fair Value
What FRC thinks it is worth vs. the current price.
FRC's fair value estimate for Purple Innovation, Inc., and the rating behind it. PRPL last traded at $3.36; the estimate is read against that market price. FRC analysts run the firm's valuation model across the companies on this platform to estimate what each one is worth, rather than republishing a consensus average. Shows the current estimate, our rating, and when it was last revised. A free account covers 7 company valuations a month; a paid subscription is unlimited.
Financial Ratios
Profitability, returns, valuation, and leverage ratios.
Valuation, profitability, liquidity and leverage ratios for Purple Innovation, Inc.. Starting points for Purple Innovation, Inc.: EPS -$11.19, beta 1.40 — an Furnishings, Fixtures & Appliances name. P/E, P/B, EV/EBITDA, margins, return on equity, current ratio and debt coverage, each shown against the company's own history.
Dividend Analysis
Yield, payout ratio, and dividend coverage metrics.
Dividend history, yield and payout sustainability for Purple Innovation, Inc.. Purple Innovation, Inc. does not currently pay a regular dividend, so this section tracks capacity rather than history. Per-share payments, yield over time, payout ratio and growth streak, with coverage measured against free cash flow.
Earnings Analysis
EPS history, beat rate, and upcoming earnings reports.
Reported vs. expected earnings history for Purple Innovation, Inc.. Trailing twelve-month EPS for Purple Innovation, Inc. stands at -$11.19. EPS surprises by quarter, revenue against estimates, and the upcoming reporting date.
Financial Statements
Income statement, balance sheet, and cash flow statements.
Income statement, balance sheet and cash flow history for Purple Innovation, Inc.. Purple Innovation, Inc. has reported as a listed company since 2015. Annual and quarterly filings with period-over-period comparison, so you can trace how revenue, margins and cash generation have moved.
Comparables
List of peer companies in the same industry.
Purple Innovation, Inc. valued side by side against its closest peers. Purple Innovation, Inc. is measured against Furnishings, Fixtures & Appliances peers within the Consumer Cyclical sector. Peer-relative multiples and operating metrics, so the valuation is read in the context of its own sector rather than in isolation.
Institutional Ownership
PremiumWhich funds and firms own the stock.
Which institutions hold Purple Innovation, Inc., and how their positions are changing. At a $14.6M market value, institutional positions materially move Purple Innovation, Inc.'s register. Top holders, position sizes, and quarter-over-quarter accumulation or distribution from regulatory filings. Included with FRC Premium.
Insider Trading
PremiumRecent buying and selling by company executives.
Buying and selling by Purple Innovation, Inc. executives and directors. Shares of Purple Innovation, Inc. have traded between $0.56 and $1.29 over the past 52 weeks — context for the timing of the transactions below. Insider transactions as disclosed to regulators, with role, size and date — the clearest read on how the people running the company are positioned. Included with FRC Premium.
Senate Trading
PremiumU.S. Senator disclosures filed under the STOCK Act.
U.S. Senate disclosures naming Purple Innovation, Inc.. Purple Innovation, Inc. is a $14.6M Consumer Cyclical company. Senators' reported transactions in this security, alongside the fundamentals — a signal most research platforms leave out entirely. Included with FRC Premium.
House Trading
PremiumU.S. Representative disclosures filed under the STOCK Act.
U.S. House of Representatives disclosures naming Purple Innovation, Inc.. Representatives' reported transactions in this security, shown next to the company's fundamentals. Included with FRC Premium.
News
Latest headlines and market coverage.
Latest headlines and company announcements for Purple Innovation, Inc.. Coverage tracks Purple Innovation, Inc. within Furnishings, Fixtures & Appliances (Consumer Cyclical). Press releases and market coverage, newest first.