Kogan.com Ltd
Kogan.com Ltd
Your view on KGN.AX
Overview
What the company does, where it operates, and who runs it.
About Kogan.com Ltd
- Industry
- Specialty Retail
- Sector
- Consumer Cyclical
- CEO
- Ruslan Kogan
- Headquarters
- 139 Gladstone Street, Melbourne, VIC, AU
- Industry
- Specialty Retail
- Sector
- Consumer Cyclical
- CEO
- Ruslan Kogan
- Headquarters
- 139 Gladstone Street, Melbourne, VIC, AU
Kogan.com Ltd is a prominent Australian e-commerce company, established in Melbourne in 2006. The business primarily functions as an online retailer, offering a diverse selection of goods across categories like electronics, appliances, homewares, hardware, and toys. They market both products from renowned third-party brands, such as Apple, Canon, and Samsung, and items from their own extensive portfolio of 20 private labels, which includes names like Kogan, Ovela, and Fortis. Beyond its core retail operations, Kogan.com has significantly diversified its service offerings. These include pre-paid mobile phone plans, NBN internet services, and various general insurance products (covering home, contents, car, travel, pet, and life). The company also provides home loans, superannuation funds, credit cards, and directly sourced holiday packages and travel bookings. Furthermore, Kogan.com is involved in telecommunications, power, and gas services, and facilitates car trading.
Media
Infographics, videos, and posts covering the company.
Stock Data
Price chart, volume, and trading data.
Fair Value
What FRC thinks the stock is worth vs. the current price.
FRC's fair value estimate for Kogan.com Ltd, and the rating behind it. KGN.AX last traded at AUD 4.66; the estimate is read against that market price. FRC analysts run the firm's valuation model across the companies on this platform to estimate what each one is worth, rather than republishing a consensus average. Shows the current estimate, our rating, and when it was last revised. A free account covers 7 company valuations a month; a paid subscription is unlimited.
Financial Ratios
Profitability, returns, valuation, and leverage ratios.
Valuation, profitability, liquidity and leverage ratios for Kogan.com Ltd. Starting points for Kogan.com Ltd: EPS -AUD 0.41, beta 2.02 — an Specialty Retail name. P/E, P/B, EV/EBITDA, margins, return on equity, current ratio and debt coverage, each shown against the company's own history.
Dividend Analysis
Yield, payout ratio, and dividend coverage metrics.
Dividend history, yield and payout sustainability for Kogan.com Ltd. Kogan.com Ltd does not currently pay a regular dividend, so this section tracks capacity rather than history. Per-share payments, yield over time, payout ratio and growth streak, with coverage measured against free cash flow.
Earnings Analysis
EPS history, beat rate, and upcoming earnings reports.
Reported vs. expected earnings history for Kogan.com Ltd. Trailing twelve-month EPS for Kogan.com Ltd stands at -AUD 0.41. EPS surprises by quarter, revenue against estimates, and the upcoming reporting date.
Financial Statements
Income statement, balance sheet, and cash flow statements.
Income statement, balance sheet and cash flow history for Kogan.com Ltd. Kogan.com Ltd has reported as a listed company since 2016. Annual and quarterly filings with period-over-period comparison, so you can trace how revenue, margins and cash generation have moved.
Comparables
List of peer companies in the same industry.
Kogan.com Ltd valued side by side against its closest peers. Kogan.com Ltd is measured against Specialty Retail peers within the Consumer Cyclical sector. Peer-relative multiples and operating metrics, so the valuation is read in the context of its own sector rather than in isolation.
Institutional Ownership
Which funds and firms own the stock.
Which institutions hold Kogan.com Ltd, and how their positions are changing. Top holders, position sizes, and quarter-over-quarter accumulation or distribution from regulatory filings.
Insider Trading
Recent buying and selling by company executives.
Buying and selling by Kogan.com Ltd executives and directors. Shares of Kogan.com Ltd have traded between AUD 2.88 and AUD 4.80 over the past 52 weeks — context for the timing of the transactions below. Insider transactions as disclosed to regulators, with role, size and date — the clearest read on how the people running the company are positioned.
Senate Trading
U.S. Senator disclosures filed under the STOCK Act.
U.S. Senate disclosures naming Kogan.com Ltd. Senators' reported transactions in this security, alongside the fundamentals — a signal most research platforms leave out entirely.
House Trading
U.S. Representative disclosures filed under the STOCK Act.
U.S. House of Representatives disclosures naming Kogan.com Ltd. Representatives' reported transactions in this security, shown next to the company's fundamentals.
News
Latest headlines and market coverage.
Latest headlines and company announcements for Kogan.com Ltd. Coverage tracks Kogan.com Ltd within Specialty Retail (Consumer Cyclical). Press releases and market coverage, newest first.