Harley-Davidson, Inc.
Harley-Davidson, Inc.
Your view on HOG
Overview
What the company does, where it operates, and who runs it.
About Harley-Davidson, Inc.
- Industry
- Auto - Manufacturers
- Sector
- Consumer Cyclical
- CEO
- Arthur Francis Starrs III
- Headquarters
- 3700 West Juneau Avenue, Milwaukee, WI, US
- Industry
- Auto - Manufacturers
- Sector
- Consumer Cyclical
- CEO
- Arthur Francis Starrs III
- Headquarters
- 3700 West Juneau Avenue, Milwaukee, WI, US
Harley-Davidson, Inc. manufactures and sells motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services.
The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, apparel, and related services.
This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific.
The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection.
This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.
Stock Data
Price chart, volume, and trading data.
Fair Value
What FRC thinks it is worth vs. the current price.
FRC's fair value estimate for Harley-Davidson, Inc., and the rating behind it. HOG last traded at $28.85, 17.3× trailing earnings — the estimate is read against that market price. FRC analysts run the firm's valuation model across the companies on this platform to estimate what each one is worth, rather than republishing a consensus average. Shows the current estimate, our rating, and when it was last revised. A free account covers 7 company valuations a month; a paid subscription is unlimited.
Financial Ratios
Profitability, returns, valuation, and leverage ratios.
Valuation, profitability, liquidity and leverage ratios for Harley-Davidson, Inc.. Starting points for Harley-Davidson, Inc.: P/E 17.3, EPS $1.88, beta 1.32 — an Auto - Manufacturers name. P/E, P/B, EV/EBITDA, margins, return on equity, current ratio and debt coverage, each shown against the company's own history.
Dividend Analysis
Yield, payout ratio, and dividend coverage metrics.
Dividend history, yield and payout sustainability for Harley-Davidson, Inc.. Harley-Davidson, Inc. paid $0.74 per share over the last year — a 2.6% yield at the current $28.85 price. Per-share payments, yield over time, payout ratio and growth streak, with coverage measured against free cash flow.
Earnings Analysis
EPS history, beat rate, and upcoming earnings reports.
Reported vs. expected earnings history for Harley-Davidson, Inc.. Trailing twelve-month EPS for Harley-Davidson, Inc. stands at $1.88. EPS surprises by quarter, revenue against estimates, and the upcoming reporting date.
Financial Statements
Income statement, balance sheet, and cash flow statements.
Income statement, balance sheet and cash flow history for Harley-Davidson, Inc.. Harley-Davidson, Inc. has reported as a listed company since 1986. Annual and quarterly filings with period-over-period comparison, so you can trace how revenue, margins and cash generation have moved.
Comparables
List of peer companies in the same industry.
Harley-Davidson, Inc. valued side by side against its closest peers. Harley-Davidson, Inc. is measured against Auto - Manufacturers peers within the Consumer Cyclical sector. Peer-relative multiples and operating metrics, so the valuation is read in the context of its own sector rather than in isolation.
Institutional Ownership
PremiumWhich funds and firms own the stock.
Which institutions hold Harley-Davidson, Inc., and how their positions are changing. At a $3.00B market value, institutional positions materially move Harley-Davidson, Inc.'s register. Top holders, position sizes, and quarter-over-quarter accumulation or distribution from regulatory filings. Included with FRC Premium.
Insider Trading
PremiumRecent buying and selling by company executives.
Buying and selling by Harley-Davidson, Inc. executives and directors. Shares of Harley-Davidson, Inc. have traded between $20.45 and $35.21 over the past 52 weeks — context for the timing of the transactions below. Insider transactions as disclosed to regulators, with role, size and date — the clearest read on how the people running the company are positioned. Included with FRC Premium.
Senate Trading
PremiumU.S. Senator disclosures filed under the STOCK Act.
U.S. Senate disclosures naming Harley-Davidson, Inc.. Harley-Davidson, Inc. is a $3.00B Consumer Cyclical company. Senators' reported transactions in this security, alongside the fundamentals — a signal most research platforms leave out entirely. Included with FRC Premium.
House Trading
PremiumU.S. Representative disclosures filed under the STOCK Act.
U.S. House of Representatives disclosures naming Harley-Davidson, Inc.. Representatives' reported transactions in this security, shown next to the company's fundamentals. Included with FRC Premium.
News
Latest headlines and market coverage.
Latest headlines and company announcements for Harley-Davidson, Inc.. Coverage tracks Harley-Davidson, Inc. within Auto - Manufacturers (Consumer Cyclical). Press releases and market coverage, newest first.
Comments
Comments and replies from FRC members about this company.