Direct Digital Holdings, Inc.
Direct Digital Holdings, Inc.
Your view on DRCT
Overview
What the company does, where it operates, and who runs it.
About Direct Digital Holdings, Inc.
- Industry
- Advertising Agencies
- Sector
- Communication Services
- CEO
- Mark D. Walker
- Headquarters
- 1233 West Loop South, Houston, TX, US
- Industry
- Advertising Agencies
- Sector
- Communication Services
- CEO
- Mark D. Walker
- Headquarters
- 1233 West Loop South, Houston, TX, US
Direct Digital Holdings, Inc. operates as an end-to-end full-service programmatic advertising platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem.
It serves various industry verticals, such as travel, healthcare, education, financial services, consumer products, etc. with focus on small- and mid-sized businesses. The company was founded in 2018 and is headquartered in Houston, Texas.
Media
Infographics, videos, and posts covering the company.
Stock Data
Price chart, volume, and trading data.
Fair Value
What FRC thinks it is worth vs. the current price.
FRC's fair value estimate for Direct Digital Holdings, Inc., and the rating behind it. DRCT last traded at $1.71; the estimate is read against that market price. FRC analysts run the firm's valuation model across the companies on this platform to estimate what each one is worth, rather than republishing a consensus average. Shows the current estimate, our rating, and when it was last revised. A free account covers 7 company valuations a month; a paid subscription is unlimited.
Financial Ratios
Profitability, returns, valuation, and leverage ratios.
Valuation, profitability, liquidity and leverage ratios for Direct Digital Holdings, Inc.. Starting points for Direct Digital Holdings, Inc.: EPS -$32.42, beta 5.27 — an Advertising Agencies name. P/E, P/B, EV/EBITDA, margins, return on equity, current ratio and debt coverage, each shown against the company's own history.
Dividend Analysis
Yield, payout ratio, and dividend coverage metrics.
Dividend history, yield and payout sustainability for Direct Digital Holdings, Inc.. Direct Digital Holdings, Inc. does not currently pay a regular dividend, so this section tracks capacity rather than history. Per-share payments, yield over time, payout ratio and growth streak, with coverage measured against free cash flow.
Earnings Analysis
EPS history, beat rate, and upcoming earnings reports.
Reported vs. expected earnings history for Direct Digital Holdings, Inc.. Trailing twelve-month EPS for Direct Digital Holdings, Inc. stands at -$32.42. EPS surprises by quarter, revenue against estimates, and the upcoming reporting date.
Financial Statements
Income statement, balance sheet, and cash flow statements.
Income statement, balance sheet and cash flow history for Direct Digital Holdings, Inc.. Direct Digital Holdings, Inc. has reported as a listed company since 2022. Annual and quarterly filings with period-over-period comparison, so you can trace how revenue, margins and cash generation have moved.
Comparables
List of peer companies in the same industry.
Direct Digital Holdings, Inc. valued side by side against its closest peers. Direct Digital Holdings, Inc. is measured against Advertising Agencies peers within the Communication Services sector. Peer-relative multiples and operating metrics, so the valuation is read in the context of its own sector rather than in isolation.
Institutional Ownership
PremiumWhich funds and firms own the stock.
Which institutions hold Direct Digital Holdings, Inc., and how their positions are changing. At a $1.3M market value, institutional positions materially move Direct Digital Holdings, Inc.'s register. Top holders, position sizes, and quarter-over-quarter accumulation or distribution from regulatory filings. Included with FRC Premium.
Insider Trading
PremiumRecent buying and selling by company executives.
Buying and selling by Direct Digital Holdings, Inc. executives and directors. Shares of Direct Digital Holdings, Inc. have traded between $0.16 and $6.59 over the past 52 weeks — context for the timing of the transactions below. Insider transactions as disclosed to regulators, with role, size and date — the clearest read on how the people running the company are positioned. Included with FRC Premium.
Senate Trading
PremiumU.S. Senator disclosures filed under the STOCK Act.
U.S. Senate disclosures naming Direct Digital Holdings, Inc.. Direct Digital Holdings, Inc. is a $1.3M Communication Services company. Senators' reported transactions in this security, alongside the fundamentals — a signal most research platforms leave out entirely. Included with FRC Premium.
House Trading
PremiumU.S. Representative disclosures filed under the STOCK Act.
U.S. House of Representatives disclosures naming Direct Digital Holdings, Inc.. Representatives' reported transactions in this security, shown next to the company's fundamentals. Included with FRC Premium.
News
Latest headlines and market coverage.
Latest headlines and company announcements for Direct Digital Holdings, Inc.. Coverage tracks Direct Digital Holdings, Inc. within Advertising Agencies (Communication Services). Press releases and market coverage, newest first.