Rising Yields Shift Market Sentiment
Published: 1/13/2025
Author: FRC Analysts

This week, financial markets are undergoing significant shifts as strong U.S. economic data and rising treasury yields prompt investors to reevaluate their strategies. High-growth sectors like technology are facing pressure, while a strengthening U.S. dollar and fluctuating metals prices add complexity to the market. In this article, we explore these developments and offer insights to help investors navigate the weeks ahead.
Strong U.S. Macroeconomic Data Driving Higher Yields
The U.S. economy has exhibited impressive strength, as evidenced by several key indicators:
- Employment Growth: In December, the economy added over 256,000 jobs, surpassing expectations and reducing the unemployment rate to 4.1%.
- Services Sector Expansion: December's ISM Services Index rose 2 pp MoM, indicating robust growth in the services industry.
- Consumer Spending: Personal consumption expenditures have increased, reflecting sustained consumer confidence and spending power.
These positive economic signals have contributed to the rise in treasury yields, with the 10-year yield reaching 4.8%, up 0.4 pp MoM.
Impact of Higher Yields
a) Tech Sector Under Pressure
Elevated treasury yields have placed downward pressure on high-growth technology stocks, as future earnings become less attractive when discounted at higher rates. Notable movements include:
- Apple Inc. (AAPL): Recently closed at $234.40, down 4% WoW
- Microsoft Corp. (MSFT): Closed at $417.19, down 3% WoW
- NVIDIA Corp. (NVDA): Closed at $133.23, down 10% WoW
- These declines reflect investor caution toward the tech sector amid rising yields.
b) Stronger U.S. Dollar
The strengthening U.S. dollar, reaching a two-year high against major currencies, poses challenges for multinational corporations with significant international revenue streams.
c) Metals Market
Prices of precious metals are down as well:
- Gold: Prices are down 1% today, as higher yields and a stronger dollar reduce the appeal of non-yielding assets.
- Silver: Experienced a 3% drop today, influenced by similar factors affecting gold.
Takeaways and Forecasts
The current economic landscape, characterized by strong macroeconomic data and rising treasury yields, is prompting a shift in investor sentiment. High-growth sectors like technology are facing headwinds. Investors should monitor yield trends and sector performances closely, as these developments are likely to influence market dynamics in the near term. We anticipate a shift in investment sentiment toward value plays, especially companies with solid fundamentals trading at low P/E ratios. Our top picks in this category include: Zepp Health Corporation (a global smartwatch maker), Enterprise Group (an oilfield services company), Yorkton Equity Group (a real estimate investment company), Delivra Health (a health and wellness company).