Topic: Why you should gain exposure to the digital ad market in anticipation of the post-pandemic advertising boom Kidoz Inc. (KIDZ.V on the TSX Venture Exchange, KDOZF on the Grey Market) is a leading provider of advertising technology for companies looking to advertise safely to children on mobile platforms. Kidoz has developed a substantial inventory of impressions and playable ads that it pushes out to ad-supported mobile apps.

The differentiator for Kidoz from other advertisers is that kids advertising cannot use trackers like location information, device identifiers, behavioural data, and other identifiers that track users across the Internet.

These are commonly called IDFA (Identifiers for Advertisers) on Apple and AAID (Google Advertising ID) for Google. Kidoz does not utilize these trackers and curates the ads to ensure appropriate advertising reaches kids. This is not an easy task and some of the broader platforms such as YouTube have difficulty ensuring this, especially when so much of the larger tech companies’ competitive advantage comes from providing targeted ads through the copious amounts of personal data they obtain from their users.